Yahoo! News – Microsoft to open own stores, take on Apple by Reuters: Yahoo! Tech
Microsoft Corp announced plans Thursday to open its own chain of branded stores as it looks to catch up with rival Apple Inc’s successful move into retailing.
Because *what* they were selling had NOTHING to do with their success… it was just the fact that they had retail stores.
This is going to be a colossal failure. Just like every other feeble “also-ran” attempt Microsoft has tried to become a “cool cultural icon” (Zune, Plays-For-Sure, etc) in the wake of Apple’s resurgence. And just like Dell’s attempts at the same “also ran” retail strategy.
Good luck, kids. YOu’re gonna need it.